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What is Targeting in Digital Marketing? Targeting refers to the process of identifying and reaching a specific audience or group of individuals who are more likely to be interested in your product, service or messaging. Targeting is crucial in your digital marketing campaign. As you tailor your marketing efforts –

Generation Z is the newest generation of consumers – the youngest members of this generation are teenagers and the oldest are full-grown adults (in other words, university educated with full-time jobs). This makes them prime targets for marketers, and yet most companies are struggling to effectively market to them. We

In the competitive landscape of marketing agencies, the quest for new clients often takes centre stage. However, what sets exceptional agencies apart is their ability to say no. Recognizing the significance of market conditions, profit margins, and the consumer journey, these agencies understand that long-lasting partnerships are built on delivering

Sentius Group, a full-service marketing agency, launches two rebrands. The Sentius brand has undergone an exciting brand evolution, first time since its launch in 2016. Following the 2022 acquisition of Sydney-based SEO Shark, Sentius has rebranded and remodelled the business as Shark Digital. View more

In today’s competitive marketplace, it is more important than ever for businesses to build a strong brand and a well–executed performance marketing strategy.

Threads is the newest text-based social media platform and Meta’s answer to Twitter (more on that later). We’ve all heard about it and the question on everyone’s lips is “Will Threads be the next big thing?”.

In the ever-evolving landscape of business and consumer preferences, brands play a crucial role in shaping the choices and perceptions of the audience. A successful brand captures attention, establishes trust, consistently delivers on its promises and stands the test of time.

Imagine constructing a house without a blueprint. It would be a chaotic endeavour – to say the least, lacking direction and coherence. Similarly, building a business without applying the fundamentals of marketing strategy is akin to embarking on a journey without a map.

Whether a business operates in one location or multiple, a well-executed local SEO strategy can significantly enhance its potential for success. Therefore, businesses should not overlook the importance of local SEO and should strive to incorporate it into their overall marketing strategy.

Retargeting has become an indispensable part of modern digital marketing, allowing businesses to reconnect with potential customers and drive conversions. However, while retargeting is widely understood, implementing creative and innovative strategies can increase its effectiveness.

Brand awareness builds trust and credibility in consumers, as well as differentiates ‘who you are’ from your competitors. These are ingredients to increasing your sales, ROIs (Return on Investment) and setting your business on a long-term path to consistent growth.

There’s a lot of buzz about ChatGPT right now, a tool that facilitates the algorithmic delivery of data within a conversational setting. I’ve been testing out the technology and wondering where this innovation will take us, as have my colleagues. AI is not new by any stretch, the term ‘artificial intelligence’

In this digital and AI age, a blog is a powerful tool for reaching your audience and establishing your brand. However, writing a blog or even generating one using ChatGPT is no longer enough. Your blog posts must be optimised for search engines and the upcoming Search Generative Experiences (SGE) that are due

Google Ads – you can’t avoid them if you want to run a successful business in today’s climate! In this blog, we’ll provide a quick overview on Google Ads and share five of the biggest budget drainers we regularly see when it comes running pay-per-click (PPC) campaigns.  What are Google

Many brands overlook LinkedIn as an influential and impactful social media platform, but the truth is the trendy trio – Facebook, Instagram and TikTok – are really just the ugly stepsisters of LinkedIn; they get all the attention, content and engagement, but they’re don’t always provide the best results for

A little business competition is healthy – in fact, having numerous competitors means that your product or service is in demand or popular. Competition is also what propels us to work harder and find innovative ways to make our brand to stand out.  You do need to know what these

Is your online store attracting traffic but not making as many sales as you hoped? Are you experiencing a large number of drop-offs? Maybe you’re making some sales but not seeing month-on-month growth?

Marketing and Digital Marketing are understood and used regularly by brands and businesses of all sizes looking to increase sales or heightened brand awareness. Remarketing, on the other hand, is a little more complex and not as widely understood and used.