Increase rankings, brand presence and traffic on Google with best practice, white-hat SEO services.
Our SEO migration services are tailored to maintain your SEO rankings and reduce the impact on organic traffic and performance during website migration.
Launching a new website is a common step for businesses, but many overlook the significant effects this can have on SEO.
A website migration involves significant changes such as platform shifts, structural modifications, content updates, or location changes, all of which can dramatically affect SEO. This could potentially erase the traffic and rankings painstakingly built over time, unless proper SEO migration practices are in place.
Fortunately, with strategic foresight and a solid SEO migration strategy, it’s possible to maintain your site’s rankings and traffic during a migration.
SEO migration is the process of preserving search engine rankings, authority, and indexing signals during major website changes, such as launching a new site, platform shifts, restructures, or updates in content and design.
While the visible features of a new website, like design and content, are captivating, the unseen SEO elements — like URLs, page tags, internal links, and H1 headings — are crucial and should not be overlooked.
Without a proper SEO migration strategy, your site’s SEO rankings and traffic could be jeopardised.
SEO migration is a complex, technical process that involves assessing and transferring existing organic rankings and performance to a new website. This process can take anywhere from 1 – 4 weeks, varying based on the website’s size and complexity.
As an established SEO agency in Sydney, we have a proven, systematic approach to SEO migration, successfully applied in numerous website transitions.
Our SEO migration process at Shark Digital includes five key steps:
Typically, fluctuations in organic traffic and rankings are normal in the months following a website launch. However, with strategic planning and execution, we often see SEO performance normalise and even improve post-migration.
Considering a website migration? Contact us for a complimentary SEO audit and consultation to assist in migrating your SEO performance effectively.
SEO is a two-step process involving both updates to the website (on-page activities) and enhancing your presence on the web (off-page activities). This holistic approach increases your brand’s visibility online, leading to higher search engine rankings and improved conversion rates.
We are out for blood with SEO strategies that will outsmart your competition and dominate on page 1 of Google. No black magic here. It’s all white-hat strategy aligned to Google’s best practices.
SEO migration becomes essential when significant alterations are made to your website. This could include launching a new website, switching to a different platform, or reorganising the site’s navigation. The primary goal of SEO migration is to reduce any negative effects these changes might have on your site’s organic search rankings, traffic, and overall performance.
During website migration, there are changes made in the website’s structure, content, URLs, and other key SEO elements. These changes can adversely affect your site’s organic traffic and search rankings. Without proactive measures to transfer these crucial SEO aspects from the old to the new site, the repercussions can be significantly harmful.
Domain authority is a metric used to predict how well a website will rank on search engine results pages (SERPs). It is scored on a scale from 1 to 100, with scores between 40 and 50 considered average, and those above 60 deemed excellent. It’s an indicator of a website’s likelihood to rank in SERPs.
URL redirection is a vital part of SEO migration. There are several types of redirects, but for SEO, the two main ones are: a 301 redirect, signalling a permanent page move, and a 307 redirect, indicating a temporary move. The process of implementing a URL redirect varies depending on your website’s platform, with many platforms offering settings in the CMS or plugins for developers to execute redirects.
Given the complex and technical nature of SEO migration, it’s generally advisable to engage with an SEO migration agency or specialist. Launching a new website involves navigating through the SEO migration process to ensure there’s no loss in organic traffic or rankings during the transition, a task best handled by professionals. If you’re planning a new website launch, our team can assist you in managing the SEO migration process effectively.
Increase rankings, brand presence and traffic on Google with best practice, white-hat SEO services.
Drive awareness and in-store traffic with your Google My Business (Google Maps) listing. We know what it takes to get you on page 1!
Need to increase product visibility and online sales? We’ve worked with ecommerce businesses of all sizes.
© 2024 Shark Digital
Shark Digital belongs to the Sentius group of companies.
Our sharks are committed to helping you dominate the seas and grow your business online. Meet our sharks now.