Reduce the effect of website migration on SEO performance

Our SEO migration services are tailored to maintain your SEO rankings and reduce the impact on organic traffic and performance during website migration. 

SEO Migration Services

Launching a new website is a common step for businesses, but many overlook the significant effects this can have on SEO. 

A website migration involves significant changes such as platform shifts, structural modifications, content updates, or location changes, all of which can dramatically affect SEO. This could potentially erase the traffic and rankings painstakingly built over time, unless proper SEO migration practices are in place. 

Fortunately, with strategic foresight and a solid SEO migration strategy, it’s possible to maintain your site’s rankings and traffic during a migration. 

Effect of Website Migration on SEO Performance
Website Migration for SEO

What is SEO migration?

SEO migration is the process of preserving search engine rankings, authority, and indexing signals during major website changes, such as launching a new site, platform shifts, restructures, or updates in content and design. 

While the visible features of a new website, like design and content, are captivating, the unseen SEO elements — like URLs, page tags, internal links, and H1 headings — are crucial and should not be overlooked. 

Without a proper SEO migration strategy, your site’s SEO rankings and traffic could be jeopardised. 

How does SEO migration work?

SEO migration is a complex, technical process that involves assessing and transferring existing organic rankings and performance to a new website. This process can take anywhere from 1 – 4 weeks, varying based on the website’s size and complexity. 

As an established SEO agency in Sydney, we have a proven, systematic approach to SEO migration, successfully applied in numerous website transitions. 

Our SEO migration process at Shark Digital includes five key steps: 

  • Objective Setting and Planning Reviewing the current SEO landscape and performance and discussing concerns and objectives with the client. 
  • Data Gathering Creating benchmark reports and conducting a crawl of the existing website to collect essential SEO data. Additional data from Google Analytics and Search Console is also analysed. 
  • Review, Comparison & Redirection Matrix Evaluating the new website’s design, structure, sitemap, and navigation. Identifying content gaps and critical SEO concerns and preparing a redirection matrix. 
  • Website Launch Implementing the SEO migration launch checklist to ensure correct indexing and SEO factor implementation on the new site. 
  • Post-Launch Evaluation Conducted a week after launch, this step compares the performance of top pages before and after migration and generates an SEO benchmark keyword ranking report. 

Typically, fluctuations in organic traffic and rankings are normal in the months following a website launch. However, with strategic planning and execution, we often see SEO performance normalise and even improve post-migration. 

Considering a website migration? Contact us for a complimentary SEO audit and consultation to assist in migrating your SEO performance effectively. 

Website Migration

Why choose us?​

  • Our prioritisation on strategy ensures optimal key search terms and improved SEO outcomes. 
  • We adhere to 100% ethical SEO practices, aligned with Google’s best practices. 
  • Comprehensive in-house resources for both off-page and on-page SEO, managed by expert specialists. 
  • Demonstrated success in campaign performance across varied businesses and industries. 
  • Detailed, regular reporting and strategic performance review meetings. 
  • No fixed or minimum duration contracts, offering flexibility and freedom. 

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What is SEO and how does it work?

SEO is a two-step process involving both updates to the website (on-page activities) and enhancing your presence on the web (off-page activities). This holistic approach increases your brand’s visibility online, leading to higher search engine rankings and improved conversion rates. 

Strategy & Analysis

  • Comprehensive analysis of website content to identify issues or problems
  • Strategic evaluation of keyword search volumes for optimal selection
  • Setting up and configuring Google Analytics
  • Detailed link profile analysis

On-Page SEO

  • Optimising meta tags
  • Updating page tags, titles, and descriptions
  • Enhancing code efficiency
  • Implementing image tags
  • Adding .robots text for Google bot guidance
  • Implementing a sitemap
  • Including SEO keywords in content as needed
  • Writing SEO-focused page content

Off-Page SEO

  • Building and acquiring links
  • Creating engaging content
  • Optimising social media presence
  • Submitting to directories
  • Promoting the brand
  • Conducting blogger outreach
  • Submitting to search engines
  • Generating manual ranking reports bi-weekly
  • Engaging in Social Bookmarking
  • Submitting multimedia (videos, images, PowerPoints, PDFs) when provided
  • Distributing press releases when provided

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with Shark Digital SEO services

Shark fact #44

All sharks have a ‘sixth sense’ that helps them hone in on prey.

We are out for blood with SEO strategies that will outsmart your competition and dominate on page 1 of Google. No black magic here. It’s all white-hat strategy aligned to Google’s best practices.

Frequently Asked Questions

SEO migration becomes essential when significant alterations are made to your website. This could include launching a new website, switching to a different platform, or reorganising the site’s navigation. The primary goal of SEO migration is to reduce any negative effects these changes might have on your site’s organic search rankings, traffic, and overall performance. 

During website migration, there are changes made in the website’s structure, content, URLs, and other key SEO elements. These changes can adversely affect your site’s organic traffic and search rankings. Without proactive measures to transfer these crucial SEO aspects from the old to the new site, the repercussions can be significantly harmful. 

Domain authority is a metric used to predict how well a website will rank on search engine results pages (SERPs). It is scored on a scale from 1 to 100, with scores between 40 and 50 considered average, and those above 60 deemed excellent. It’s an indicator of a website’s likelihood to rank in SERPs. 

URL redirection is a vital part of SEO migration. There are several types of redirects, but for SEO, the two main ones are: a 301 redirect, signalling a permanent page move, and a 307 redirect, indicating a temporary move. The process of implementing a URL redirect varies depending on your website’s platform, with many platforms offering settings in the CMS or plugins for developers to execute redirects. 

Given the complex and technical nature of SEO migration, it’s generally advisable to engage with an SEO migration agency or specialist. Launching a new website involves navigating through the SEO migration process to ensure there’s no loss in organic traffic or rankings during the transition, a task best handled by professionals. If you’re planning a new website launch, our team can assist you in managing the SEO migration process effectively. 

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