Reach the right customers and scale your revenue and with highly targeted social media advertising

Are you missing out on potential sales by NOT running social ads?

Social Advertising

Achieve instant visibility and website traffic. Target customers when they’re most likely to convert and grow enquiries and sales. Social media advertising is a powerful tool that targets audiences at all stages of the customer journey. In a sea of competition, Shark Digital has what it takes to set your brand apart and achieve real, measurable results online with social media ads.  Ready to skyrocket brand awareness and sales? Read on to learn about our range of Facebook, Instagram, Tik Tok and LinkedIn advertising services.

Facebook Advertising

Looking to reach your target audience where they’re most active? With over 83% of Australians aged 14+ active on Facebook, it’s the perfect platform to reach your ideal customers. The Facebook (Meta) network includes Instagram, Messenger, WhatsApp and the Audience Network, which means millions of opportunities to target your ideal customers each day.

Unlike search engine advertising, which targets users based on keyword searches, Facebook advertising uses profiling based on interests and behaviours to target individuals who are most likely to engage with your brand. This makes it an effective tool for both top-of-funnel brand awareness campaigns and bottom-of-funnel sales and lead generation campaigns. We can also tap into Facebook’s machine learning capabilities to reach in-market individuals looking for similar products and services to yours.

Facebook may appear user friendly on the surface, but the Facebook advertising engine is complex, requiring expert knowledge to navigate and optimise campaigns for maximum ROI. That’s where our team of paid social campaign managers comes in. With extensive training and knowledge in Facebook ads, plus a passion for the platform, we know how to deliver results that will crush your competition while keeping costs low. 

Social Media Advertising in Sydney

Instagram Advertising

Are you ready to take your brand’s Instagram game to the next level? Our Digital Sharks can help you capitalise on the platform’s skyrocketing growth and strong user engagement with ad campaigns that will turn heads and grab the attention of your target customers.  

With half of Instagram’s users under the age of 34, it’s the perfect platform to reach younger audiences and build brand awareness, especially for retail or highly visual brands. But Instagram is more than just a discovery tool – it can play a vital role in every stage of the purchasing process, from targeting individuals researching products to showing off new product launches and customer feedback. 

Our team of social media campaign managers can help you create a comprehensive Instagram strategy, including both paid and organic content, to maximise your presence on the platform. Using Meta’s powerful targeting capabilities, we’ll ensure your ads are shown to the right audience at the right time, helping to increase engagement and drive conversions. 

Don’t let your brand get left behind on this rapidly growing platform – let Shark Digital help you make the most of Instagram advertising today. Get in touch for a free quote.

TikTok Advertising

TikTok has rapidly become a major player in the social media landscape, with over 1 billion active users worldwide. This presents a huge opportunity for businesses looking to reach a younger audience and grow their brand awareness. Many brands aren’t advertising on Tik Tok yet…make sure you get in before the competition does!  

One of the benefits of advertising on TikTok is the platform’s highly engaged user base. With an average session time of 52 minutes, users spend a significant amount of time scrolling through content, giving brands ample opportunity to capture their attention. TikTok’s unique algorithm also makes it possible for brands to “go viral” and quickly reach large audiences, even without a significant following or advertising budget.

Our team of campaign managers will work with you to develop a TikTok advertising strategy that aligns with your business goals and target audience. We’ll help you create engaging, high-quality ads that capture the attention of users and drive results.  

Through TikTok’s advertising platform, we can target specific demographics, interests, behaviours, and locations to ensure that your ads are shown to the right audience at the right time. We monitor and regularly optimise your campaigns to ensure maximum performance and ROI. 

Whether you’re looking to drive website traffic, increase brand awareness, launch a new product or simply outsmart the competition, Shark Digital can help you achieve your goals with TikTok advertising. Contact us now for a free quote.

Social Media Advertising blog
Social Media Advertising

LinkedIn and Twitter Advertising

Targeting a B2B audience? LinkedIn and Twitter Ads may be the answer.  

With over 700 million members, LinkedIn is the world’s largest professional network and is a valuable platform to connect with decision-makers, generate leads and build brand awareness. Twitter on the other hand, is ideal for reaching high profile business individuals who use the platform to stay on top of industry news and updates. Using both platforms in tandem and deliver big results for B2B brands. 

We take the time to understand your business goals, target audience, core product and services, and develop a strategy that aligns with your business goals. With a wide range of ad types and potential placements, we can reach your targeted audience across Twitter or LinkedIn feeds, the LinkedIn inbox and broader audience networks. LinkedIn and Twitter Ads serve all stages of the customer journey from driving brand awareness, to generating website traffic and leads, it can be done on these platforms!  

Our team regularly monitor and optimise campaigns to ensure they are delivering the best possible results. We provide monthly reports and insights to keep you informed of campaign performance and make data-driven decisions and maximise ROI across these platforms. 

Want to learn more? Get in touch with us now for a free quote. 

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The Shark Digital difference

It’s no secret…the digital marketing world is competitive and cutthroat. But we know what it takes to stand out and drive real, measureable results.

Leading digital expertise that you can trust to deliver results

Competitive fees that don’t cost a fortune and deliver outstanding value for your business

No hidden fees or lock-in contracts…ever!

A team that cares about your business and is passionate and hungry for growth

Transparent, honest communication, always

Services that are ethical and aligned with industry best practices

Skyrocket
awareness and sales

with Shark Digital social media advertising

Shark fact #87

There are almost 500 species of shark, ranging in size from a few inches to 40 feet long.

One size doesn’t fit all. That’s why we’re focused on creating a range of ad formats and creative which allow us to A/B split test, gain valuable performance insights and achieve maximum ROI.

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FAQs

Organic social media advertising refers to posting content on social media platforms without paying to promote it. Paid social media advertising, on the other hand, involves creating ads and targeting specific audiences on social media platforms through payment.

The cost of social media advertising varies depending on the platform and the type of ad. Most social media platforms operate on a bidding system, where advertisers bid on the audience they want to reach. The cost can also depend on the targeting options, ad format, and the campaign’s overall objective. We recommend starting with a minimum of $1,000 ad spend per month to see results.

Social media advertising allows businesses to reach their target audience effectively, increase brand awareness, generate leads and conversions, and improve customer engagement. Social media platforms allow brands to target customers based on interests and demographics and reach a larger audience than they would be able to reach organically.

The choice of social media platform to advertise on depends on the business’s target audience and marketing objectives. For instance, if the target audience is young and trendy, advertising on TikTok or Instagram might be more effective. However, if the target audience is B2B professionals, LinkedIn advertising might be a better fit. 

To measure the success of a social media advertising campaign, businesses can track metrics such as impressions, click-through rates, engagement rates, conversion rates, and return on ad spend (ROAS). We work with businesses to set campaign goals and report against those goals each month to ensure the campaigns are on track and delivering results.

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