Text-based ads targeting specific keywords relevant to your business. Increase visibility and capture potential customers actively searching for your products or services.
Skip the queue and increase leads with powerful PPC marketing
Instantly boost traffic and sales with PPC advertising
PPC Ads Management Services
Do you want to instantly increase qualified traffic to your website? Our PPC management services can do that for you.
Our performance marketing experts will work with you to craft a lean, expertly optimised PPC campaign that serves your unique business objectives. With the help of our PPC management agency, you’ll benefit from an influx of traffic to your website from users who are ready to engage and spend.
Don’t give sales away to your competitors! Dive into paid ads with Shark Digital and skyrocket your business visibility and sales today.
Are you looking for a way to increase your online visibility and reach potential customers quickly? Look no further than our Google Advertising and PPC services.
Our team of Google Ads and PPC campaign managers will work with you to create a customised Google Ads campaign aligned with your business goals. With Shark Digital’s PPC expertise, you can expect a high performing PPC campaign that targets your ideal audiences, drives high-quality traffic to your website and delivers maximum return on investment (ROI).
Don’t let your competitors get ahead of you in the online advertising game. Contact Shark Digital today to learn more about our Google Advertising and PPC services, and how we can help take your business to the next level.
PPC Management Services
Did you know that only 6.6% of users will navigate to the second page of search results? Most clicks occur at the top of page one, so having your website appear in this competitive spot can be a game-changer for your digital marketing efforts.
Pay-per-click (PPC) marketing with Google Ads lets you appear at the top of search results by paying for each time someone clicks on the ad.
If you’re in a highly competitive industry, the cost-per-click (CPC) for the most popular search terms can be quite expensive. Without a strategic keyword selection and bidding strategy, your PPC campaigns will become costly and ineffectual.
This is where Shark Digital swims in – our team of performance marketers and ad copywriters will design a PPC strategy tailored to your business goals. We don’t just focus on driving clicks and impressions – we measure our success against how many people engage with your products or services.
We don’t just ‘set and forget’ either. Our PPC agency continually monitors ad campaigns and adjusts our bidding strategy to maximise performance and minimise cost to you.
We can even help with Bing ads and other platforms to give you an extra channel to bring in customers! Trust our PPC services to get your business seen online and deliver a fantastic return on ad spend (ROAS).
PPC Campaigns for Google Shopping Ads
PPC marketing is incredibly powerful for ecommerce brands, where 100% of sales occur online. Google Shopping Ads are a way to rank outside of standard search engine marketing results, giving you a specialised product listing in Google’s shopping interface.
Since mobile devices account for approximately 65% of paid ad clicks, you need to adopt a mobile-first strategy. At Shark Digital, we optimise our campaigns for smartphone users and ensure your Google Shopping ads are responsive on different devices.
Our experienced paid search team have delivered fantastic results for clients with Google Shopping Ads, helping them achieve over 21x ROAS.
Get these results for your business by getting in touch for a free quote.
Display Ad PPC Campaigns
The Shark team are experts in leveraging the vast potential of display advertising to expand your online presence. Utilising platforms like the Google Display Network and Microsoft Advertising, we’re poised to bridge the gap between your brand and prospective clients as they surf your social media ads across the web.
Our adept display campaign specialists will collaborate with you to forge a bespoke strategy that resonates with your business objectives and target demographic.
We craft compelling and visually striking display advertisements in various formats, including static images, full video ads, and dynamic animations, designed to captivate your intended audience. Our team diligently oversees the performance of your display advertisements, fine-tuning them regularly to optimise outcomes for your enterprise.
With our expertise and unwavering dedication to achieving success, you can rely on Shark Digital to elevate your business through display advertising. Reach out to us for a tailored quote for our display ads consultancy.
Remarketing Campaigns for PPC Ads
Remarketing advertisements represent a potent instrument for businesses aiming to reconnect with visitors who didn’t convert during their initial interaction. These advertisements are specifically tailored for individuals who have previously engaged with your website or brand, displaying as they navigate through the web, social media, or various online platforms. Remarketing ads play a crucial role in maintaining your brand’s prominence in the minds of potential customers, encouraging them to revisit and complete a purchase.
At Shark Digital, we deliver exceptional remarketing ad management services designed to unlock the full potential of this advertising tactic for our clients. Our sophisticated approach to audience segmentation ensures we pinpoint the most pertinent and promising visitors for ad targeting only. We develop captivating ads that are bound to motivate your audience.
Our approach to managing remarketing ad campaigns involves rigorous monitoring to ensure optimal return on investment. Through a meticulous blend of data scrutiny, experimentation, and targeting enhancements, we amplify the effectiveness of our campaigns and boost ROI for our clientele. Opting for Shark Digital’s full remarketing campaign and ad management services guarantees that you are leveraging this powerful advertising mechanism to its fullest extent.
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The Shark Digital difference
It’s no secret…the digital marketing world is competitive and cutthroat. But we know what it takes to stand out and drive real, measurable results.
Leading digital expertise that you can trust to deliver results
Competitive fees that don’t cost a fortune and deliver outstanding value for your business
No hidden fees or lock-in contracts…ever!
A team that cares about your business and is passionate and hungry for growth
Transparent, honest communication, always
PPC services designed to crush the competition
Out-rank
your competitors
with Shark Digital PPC services
Shark fact #11
Hammerhead sharks have 360-degree vision.
One of the keys to success with PPC Ads is constantly monitoring the competition and adjusting your strategy to outbid and outrank the other players.
Our client results
200%
increase in traffic
175%
increase in Google rankings
287
page 1 keywords
2,033%
increase in traffic
1.9K
keywords ranking on Google
900%
ROI on organic leads
300%
increase in traffic
2.5K
keywords ranking on Google
256
page 1 rankings for competitive keywords
105%
increase in traffic
34K
keywords ranking on Google
86%
of keywords on page 1
300%
increase in traffic
11.2K
keywords ranking on Google
74%
of keywords in first 3 positions on Google
360%
increase in traffic
107%
increase in Google rankings
146
page 1 keywords
105%
increase in traffic
1.3K
keywords ranking on Google
Competitive industry keywords ranking on page 1
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Frequently Asked Questions
In the marketing world, PPC stands for pay-per-click. As the name suggests, this is a type of online advertising where you pay a fee for each click your ad receives. Basically, you are buying each visit to your site rather than using tactics like Search Engine Optimisation (SEO) to grow organic traffic over a longer period. PPC is used on various platforms, such as search engines, social media networks, and other websites. This variety allows advertisers to place ads in strategic locations online to reach their target audience effectively.
You can see examples of PPC whenever you see a “sponsored” result on search engine results pages. For example, we at Shark Digital might run a PPC campaign for this page where the keyword is “PPC marketing services”. Our page would appear near the top of the search results, and we would pay a predetermined fee to Google.
A PPC agency, like Shark Digital, specialises in managing pay-per-click advertising campaigns for businesses just like yours. These agencies are experts in crafting, implementing, and optimising ads on platforms like Google Ads, Bing Ads, and social media networks. They work to ensure that their clients’ PPC campaigns are effective, targeting the right audiences, using the optimal keywords, and managing the budget efficiently to maximise return on investment. A PPC agency typically offers services that include keyword research, ad creation, landing page design, campaign tracking, and analytics.
PPC stands for pay-per-click, a digital advertising model where you pay a fee each time an online user clicks your ad. This model allows you to bid for ad placement in a search engine’s sponsored links or on other digital platforms, making it a direct way to drive traffic to your website.
PPC services encompass the range of activities involved in managing and executing pay-per-click advertising campaigns for clients. These services include keyword research, campaign strategy development, ad creation, landing page optimisation, bidding management, and continuous performance analysis. Agencies offering PPC services aim to maximise the return on investment for their clients by increasing the effectiveness of their PPC campaigns.
No, PPC is not limited to only Google Ads. While Google Ads is one of the most popular and widely used PPC platforms, pay-per-click advertising can be conducted on a variety of platforms, including Bing Ads, Facebook, LinkedIn, Twitter, and other social media sites, as well as on various display ad networks and affiliate websites. Each platform offers different advantages and targeting options, allowing you to reach your audience in diverse ways.
To create a PPC ad, choose a platform such as Google Ads or Bing Ads. Then, conduct keyword research to identify terms your target audience uses. Next, set up your campaign by specifying your target audience, budget, and bidding strategy. Create your ad copy, focusing on clear, engaging messaging that includes your targeted ads’ keywords. Design or select visuals if the platform supports them. Finally, set up a relevant landing page that matches your ad’s promise and encourages conversions. Monitor your ad’s performance regularly, making adjustments to improve results.
In management, PPC refers to overseeing and optimising pay-per-click advertising campaigns, a part of search engine marketing (SEM). It involves strategising, executing, and refining campaigns to achieve specific marketing objectives such as increasing brand awareness, generating leads, or driving sales. PPC management includes tasks like keyword research, bid management, ad copywriting, and analytics tracking to ensure that campaigns are effective and efficient in terms of cost and performance.
PPC management is important because it ensures that pay-per-click advertising campaigns are strategically aligned with business goals, targeted accurately, and optimised for performance. Effective use of PPC advertising platforms can significantly increase the return on investment by maximising ad visibility, click-through rates, and conversions. It involves continuous analysis, testing, and adjustment to adapt to market changes and audience behaviours, making sure that ad spend is used efficiently and effectively.
Managing a PPC advertising campaign involves several steps, starting with setting clear objectives, conducting thorough keyword research, and segmenting target audiences. It requires creating compelling ad copy, choosing appropriate bidding strategies, and setting up landing pages optimised for conversion. Effective management also includes continuous monitoring of campaign performance, making data-driven adjustments to bids, ads, and keywords, and conducting A/B testing to refine ad elements. Successful PPC management is a dynamic process of optimisation to achieve the best possible return on investment.
A PPC consultant specialises in advising businesses on how to optimise their pay-per-click search engine advertising campaigns. They conduct audits of existing campaigns, identify areas for improvement, and develop strategies to increase efficiency and effectiveness. This can include keyword research, ad copy optimisation, bid management, and analytics interpretation. PPC consultants aim to help businesses achieve higher click-through rates, better conversion rates, and, ultimately, a greater return on investment from their PPC efforts.
Paid search advertising refers to the practice of placing ads within the search results of search engines such as Google or Bing. Advertisers pay for these ads on a pay-per-click (PPC) basis, meaning they pay a fee each time someone clicks on the ad. These ads appear above or beside the organic search results and are targeted based on the user’s search query, allowing advertisers to put stories ads that reach a highly interested audience at the moment they are searching for related products or services.
An example of a PPC search ad can be seen when a user types “best running shoes” into a search engine like Google. Sponsored ads from different shoe brands and retailers may appear at the top of the search results. These are PPC ads, and the advertisers have bid on keywords related to “running shoes” to ensure their ads appear for this query. Each time a user clicks on one of these ads, the advertiser pays a fee to the search engine.
The main difference between paid search and SEO is how traffic is acquired. Paid search means you pay for each click on your ads. This method delivers immediate visibility and traffic. SEO, on the other hand, focuses on optimising website content and structure to rank higher in organic search results, attracting free traffic over time. While paid search offers quick results, SEO requires a long-term strategy but provides sustainable visibility.
Accordion Contenta
Paid search advertising is popular due to its ability to provide immediate visibility and targeted traffic to websites. It allows you to place your ads directly in front of users who are actively searching for your products or services, making it highly effective for driving conversions. Additionally, the PPC model ensures that you only pay when someone clicks on the ad, so it’s a pretty cost-effective way to generate leads and sales. The flexibility to adjust budgets, target specific demographics, and measure ROI in real time further enhances the appeal of search engine advertising.
A PPC manager oversees pay-per-click advertising campaigns. Their duties include planning, implementing, monitoring, and optimising campaigns across various platforms such as Google Ads, Bing Ads, and various social media platforms. They can conduct keyword research, write ad copy, set bids, and manage budgets to maximise ROI. Sometimes working as part of a dedicated PPC management company, the manager analyses performance data to make informed decisions and adjustments, ensuring the campaigns achieve their marketing objectives.
Our PPC Marketing specialisation
Search Ads
Display Ads
Generate interest and build brand recognition with image or video-based ads that appear on third party websites, mobile apps, and social media platforms such as YouTube.
Remarketing Ads
Re-engage potential customers, remind them of your products or services, and encourage them to return to your website to complete a desired action, such as making a purchase or filling out a form.
Shopping Ads
Drive qualified traffic and increase conversions by showcasing specific products to interested shoppers.