Blog

Importance of Aligning Marketing Channels with Business Objectives

In cricket, you have batsmen & bowlers. The batsman’s job is to score runs. The bowler’s job is to take wickets. Seem’s like a simple concept. If we apply that to marketing, there are different channels, all of which are designed to perform different roles. However, it is amazing how

The challenges of achieving true organisational agility

Agile ways of working are collectively agreed upon by the tech industry, to be highly effective and align the nature of the industry, and its rapid evolution.  An agile organisation can swiftly adapt to changes, respond to customer needs, and innovate effectively.   So why do so many organisations struggle in

Is graphic design still relevant? The enduring power of design in the age of AI

In the ever-evolving landscape of marketing and user experience, one factor remains constant: the unparalleled influence of design. While the rise of artificial intelligence (AI) has introduced transformative possibilities, the essence of design’s impact persists, demonstrating its relevance and irreplaceability. In this article, we delve into the enduring role of

5 Mistakes to Avoid When Selecting a Digital Agency

You’re spoiled for choice when it comes to digital agencies, with new ones cropping every day, but this can also make picking the right one confusing and challenging. On the surface they all look similar but scratch beneath the surface and you may discover an industry that’s rife with overwhelmingly

How to Conduct an Effective SEO Audit for Your Website

SEO audit, also known as a website audit, thoroughly evaluates all factors influencing a website’s ranking in search engines. Conducting an SEO audit provides a comprehensive insight into a website and its competitive landscape.    This blog delves into the key components of an effective SEO audit. We’ll explore the world

Targeting Your ‘Ideal’ Audience with Social Media Advertising

What is Targeting in Digital Marketing? Targeting refers to the process of identifying and reaching a specific audience or group of individuals who are more likely to be interested in your product, service or messaging. Targeting is crucial in your digital marketing campaign. As you tailor your marketing efforts –

Connecting with Gen Z on Social Media – understanding the digital generation

Generation Z is the newest generation of consumers – the youngest members of this generation are teenagers and the oldest are full-grown adults (in other words, university educated with full-time jobs). This makes them prime targets for marketers, and yet most companies are struggling to effectively market to them. We

The Client Selection Paradox: How Agencies Craft their Future by Being Selective

In the competitive landscape of marketing agencies, the quest for new clients often takes centre stage. However, what sets exceptional agencies apart is their ability to say no. Recognizing the significance of market conditions, profit margins, and the consumer journey, these agencies understand that long-lasting partnerships are built on delivering

Sentius Group Unveils Two Business Rebands: Sentius and Shark Digital

Sentius Group, a full-service marketing agency, launches two rebrands. The Sentius brand has undergone an exciting brand evolution, first time since its launch in 2016. Following the 2022 acquisition of Sydney-based SEO Shark, Sentius has rebranded and remodelled the business as Shark Digital. View more

The Future of Social Media?

Threads – The Future of Social Media?

Threads is the newest text-based social media platform and Meta’s answer to Twitter (more on that later). We’ve all heard about it and the question on everyone’s lips is “Will Threads be the next big thing?”.

timeless challenge

The Timeless Challenge: When Brands Need a Rebrand

In the ever-evolving landscape of business and consumer preferences, brands play a crucial role in shaping the choices and perceptions of the audience. A successful brand captures attention, establishes trust, consistently delivers on its promises and stands the test of time.

Local business blog

The Role of Local SEO For Businesses with Physical Locations

Whether a business operates in one location or multiple, a well-executed local SEO strategy can significantly enhance its potential for success. Therefore, businesses should not overlook the importance of local SEO and should strive to incorporate it into their overall marketing strategy.

Retargeting blog

Mastering Retargeting: Strategies for Success

Retargeting has become an indispensable part of modern digital marketing, allowing businesses to reconnect with potential customers and drive conversions. However, while retargeting is widely understood, implementing creative and innovative strategies can increase its effectiveness.

Power of Instagram

The Power of Instagram Advertising for Increasing Brand Awareness

Brand awareness builds trust and credibility in consumers, as well as differentiates ‘who you are’ from your competitors. These are ingredients to increasing your sales, ROIs (Return on Investment) and setting your business on a long-term path to consistent growth.

Artificial Intelligence

Can Artificial Intelligence Help Address Gender Bias in Technology?

There’s a lot of buzz about ChatGPT right now, a tool that facilitates the algorithmic delivery of data within a conversational setting. I’ve been testing out the technology and wondering where this innovation will take us, as have my colleagues. AI is not new by any stretch, the term ‘artificial intelligence’

SEO optimization

11 Secrets To Crafting The Perfect SEO Blog Post

In this digital and AI age, a blog is a powerful tool for reaching your audience and establishing your brand. However, writing a blog or even generating one using ChatGPT is no longer enough. Your blog posts must be optimised for search engines and the upcoming Search Generative Experiences (SGE) that are due

linkedin-strategy

Creating a LinkedIn Strategy for Your Business in 2023

Many brands overlook LinkedIn as an influential and impactful social media platform, but the truth is the trendy trio – Facebook, Instagram and TikTok – are really just the ugly stepsisters of LinkedIn; they get all the attention, content and engagement, but they’re don’t always provide the best results for

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