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Content and SEO are two elements of the perfect marriage – Powerhouses on their own, yet when combined, they create an unstoppable force to be reckoned with. Without quality content, it’s hard to get customers engaged with your business right from the very first click. But while there’s a certain

No matter if you are experienced or a total beginner with content marketing, it’s always a good idea to stay updated on what the best approach is. Often, it can be beneficial to take new approaches you have learned and apply them to content you have already created so you

While search engine optimisation (SEO) is often associated with web pages (homepages, landing pages, etc.), website optimisation techniques can easily be applied by marketers to blog content. In fact, we strongly recommend optimising your blog posts, since it’s a great way to enhance your customer base. This is because blogs

Few would have ever considered the idea of adding text to an image as something that would spawn a 21st Century phenomenon. Simply by taking a picture out of context, the meme was born. Whether by accident or design, there is no question that it has become one of the most

Landing pages are simple to understand, but hard to master and make effective for your website. Fundamentally, a landing page is designed to funnel a visitor into becoming a conversion and are a well-established digital marketing tactic. It’s all about getting the visitor to engage with a call to action

Since its debut on October 29th, 2012, Snapchat has grown into a global phenomenon. After extending on the original app, which simply provided a photo sharing platform, where people could share their ‘snaps’ and feel confident that they were deleted immediately afterwards, Snapchat has become one of the leading social

Research has shown that people are five times more likely to read the headline than the actual body of your work. That is why headlines are so important. It is the first thing your viewers will read and it will determine whether they are interested enough to continue reading. If

When you do your keyword research at the start of a PPC campaign there a number of different factors to consider – and they aren’t always the same things you look at for SEO purposes. The key differences between the two techniques means that your focus can be slightly different for PPC strategies, although

It’s been a topic that’s been brought up and over and over. Some have claimed that SEO has already died several times. Others have even considered it an over the top version of beating a dead horse. Is SEO dead? And if not, is it dying? As search engines, especially monoliths such

As our media consumption grows, so does the amount of marketing content we see. It is estimated that in the digital age, we view around 6,000 to 10,000 advertisements or brand exposures daily.   What’s more, the impact of such content is minimal. The increased exposure to advertising has labeled it as white

The importance of establishing and maintaining customer loyalty cannot be overstated in today’s dynamic business landscape. Among the many tools available, email marketing stands out as a valuable means for building connections and fostering lasting relationships with your customers.    This blog explores various strategies for building and maintaining customer loyalty

It’s the question asked at digital agencies worldwide, so what’s the answer? A resounding yes!  You may think of SEO writing as purely technical, which is why many are now turning to AI to pump up their pages, but there’s an art to SEO that can only be mastered by

In cricket, you have batsmen & bowlers. The batsman’s job is to score runs. The bowler’s job is to take wickets. Seem’s like a simple concept. If we apply that to marketing, there are different channels, all of which are designed to perform different roles. However, it is amazing how

Agile ways of working are collectively agreed upon by the tech industry, to be highly effective and align the nature of the industry, and its rapid evolution.  An agile organisation can swiftly adapt to changes, respond to customer needs, and innovate effectively.   So why do so many organisations struggle in

In the ever-evolving landscape of marketing and user experience, one factor remains constant: the unparalleled influence of design. While the rise of artificial intelligence (AI) has introduced transformative possibilities, the essence of design’s impact persists, demonstrating its relevance and irreplaceability. In this article, we delve into the enduring role of

You’re spoiled for choice when it comes to digital agencies, with new ones cropping every day, but this can also make picking the right one confusing and challenging. On the surface they all look similar but scratch beneath the surface and you may discover an industry that’s rife with overwhelmingly

SEO audit, also known as a website audit, thoroughly evaluates all factors influencing a website’s ranking in search engines. Conducting an SEO audit provides a comprehensive insight into a website and its competitive landscape.    This blog delves into the key components of an effective SEO audit. We’ll explore the world

What is Targeting in Digital Marketing? Targeting refers to the process of identifying and reaching a specific audience or group of individuals who are more likely to be interested in your product, service or messaging. Targeting is crucial in your digital marketing campaign. As you tailor your marketing efforts –