Blog

The Future of Social Media?

Threads – The Future of Social Media?

Threads is the newest text-based social media platform and Meta’s answer to Twitter (more on that later). We’ve all heard about it and the question on everyone’s lips is “Will Threads be the next big thing?”.

timeless challenge

The Timeless Challenge: When Brands Need a Rebrand

In the ever-evolving landscape of business and consumer preferences, brands play a crucial role in shaping the choices and perceptions of the audience. A successful brand captures attention, establishes trust, consistently delivers on its promises and stands the test of time.

Local business blog

The Role of Local SEO For Businesses with Physical Locations

Whether a business operates in one location or multiple, a well-executed local SEO strategy can significantly enhance its potential for success. Therefore, businesses should not overlook the importance of local SEO and should strive to incorporate it into their overall marketing strategy.

Retargeting blog

Mastering Retargeting: Strategies for Success

Retargeting has become an indispensable part of modern digital marketing, allowing businesses to reconnect with potential customers and drive conversions. However, while retargeting is widely understood, implementing creative and innovative strategies can increase its effectiveness.

Power of Instagram

The Power of Instagram Advertising for Increasing Brand Awareness

Brand awareness builds trust and credibility in consumers, as well as differentiates ‘who you are’ from your competitors. These are ingredients to increasing your sales, ROIs (Return on Investment) and setting your business on a long-term path to consistent growth.

Artificial Intelligence

Can Artificial Intelligence Help Address Gender Bias in Technology?

There’s a lot of buzz about ChatGPT right now, a tool that facilitates the algorithmic delivery of data within a conversational setting. I’ve been testing out the technology and wondering where this innovation will take us, as have my colleagues. AI is not new by any stretch, the term ‘artificial intelligence’

SEO optimization

11 Secrets To Crafting The Perfect SEO Blog Post

In this digital and AI age, a blog is a powerful tool for reaching your audience and establishing your brand. However, writing a blog or even generating one using ChatGPT is no longer enough. Your blog posts must be optimised for search engines and the upcoming Search Generative Experiences (SGE) that are due

linkedin-strategy

Creating a LinkedIn Strategy for Your Business in 2023

Many brands overlook LinkedIn as an influential and impactful social media platform, but the truth is the trendy trio – Facebook, Instagram and TikTok – are really just the ugly stepsisters of LinkedIn; they get all the attention, content and engagement, but they’re don’t always provide the best results for

Competitors Keywords

How to Spy on Competitors Keywords

A little business competition is healthy – in fact, having numerous competitors means that your product or service is in demand or popular. Competition is also what propels us to work harder and find innovative ways to make our brand to stand out.  You do need to know what these

Remarking Blog

What is Remarketing (and how to make it work for your brand)

Marketing and Digital Marketing are understood and used regularly by brands and businesses of all sizes looking to increase sales or heightened brand awareness. Remarketing, on the other hand, is a little more complex and not as widely understood and used.

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